How to Make Font Size Bigger or Smaller on Your Screen

The rhetoric and reality of employee involvement Essay Example for Free

The talk and truth of worker inclusion Essay Presentation †The worthy business worldview changed after some time. Some time ago the acknowledged idea of compelling administration depended to a great extent on what the top administration thinks best for the organization, leaving the remainder of the organization particularly industrial specialists with next to zero cooperation at all in how an organization develops and changes after some time. As what Gupta and Sharma (2004) composed, â€Å"The antiquated perspective on representative contribution worker adhering to the businesses guidance as an end-result of pay urges workers to be detached, take somewhat activity and frequently see themselves as enemies of the venture and its administration (Gupta and Sharma, 2004, p. 203).† Be that as it may, today, numerous business investigators have confidence in the idea of representative inclusion and support. This is an expansive idea which incorporates numerous things (for example worker strengthening, proactive methodology towards approach appraisal, and so forth), yet the fundamental statute of representative association is the cognizant exertion of the administration to plan a work environment that permits workers to effectively take an interest in the way the organization moves towards its bearing. The idea of representative inclusion and support is a significant perspective in effective administration of an organization. Gennard and Judge (2005) composed, â€Å"There is this significant presumption behind representative contribution hypothesis to be specific, the representatives are an undiscovered asset with information and experience which can be utilized by managers in the event that they give openings and structures to laborer association (Gennard and Judge, 2005, p. 182).† In any case, the fundamental issue today is this: in spite of the way that numerous worker’s rights supporters and business investigators focuses to the criticalness of representative inclusion in an organization, it appears that the idea of representative association stays to be a fantasy; that current association structure despite everything renders representative contribution and cooperation as something that has no bearing by any stretch of the imagination. Proposal †With the developing flood in the improvement of expert assistance consultancy firms, individuals are additionally pondering about the specific job and effect that human examiner and workers make during the key phases of investigation. In the time of savvy PCs and complex programming that guides individuals to think and decide on the most ideal choice and aids organization the board, the inquiry presently is (remotely) how noteworthy truly is the job of the human investigators in the structuring of the alternatives for dynamic for the company’s customer, and (inside), how critical is representative support toward the path and development of the organization like Analysys Mason Ltd. As an organization, Analysys Mason Ltd enormously relies upon the expertise of its workers with the goal that it can convey arrangements that drives away existing or planned issues that an organization may confront. This demonstration is an away from of the job of human intercession and job in critical thinking. Be that as it may, is this specific arrangement, the utilizing of the human job and intercession †is a similar equation at work when Analysys Mason Ltd is confronted with the errand of taking care of its own inside issues, or does the organization practice a strategy that extraordinarily minimizes the job and investment of the worker in how inward corporate concerns are being tended to in the organization? T o have the option to find out the job and cooperation of workers in the outside and inward endeavors of the organization and to know whether the organization is either choking out the roads wherein representative association would flourish or disregarding the conceivable commitment of representative contribution towards organization development, it is essential to make a top to bottom investigation of the organization just as audit news and different materials that may contain data that can demonstrate the genuine circumstance of worker inclusion inside Analysys Mason Ltd. To have the option to additionally comprehend the idea of representative inclusion and support and associate it with the present circumstance present in the chose organization, it is critical to likewise audit the accessible writing that handles the issue of business contribution, similar to crafted by Bratton and Gold (2001), who expounded on how â€Å"the point of representative inclusion is to advance workers’ enthusiasm for the accomplishment of the association (Bratton and Gold, 200, p. 300).† End †The investigation of the degree of work association utilizing an objective organization is a perfect way to deal with making an organization based-appraisal from which future examinations can be referenced from.  Through considers this way, other significant data like the pooling of the required assets to permit the accomplishment of business contribution methodologies can be distinguished. Catalog Bratton, John and Jeffrey Gold. (February 2001). Human Resource Management: Theory also, Practice. Lawrence Erlbaum Associates, Inc. Byron, James S. also, Vitalo, Raphael L. (April 2004). Utilizing Working With Others Training Sessions to Drive Employee Involvement [Internet], Vital Enterprises.Available from: http://www.vitalentusa.com/learn/drive_ei.php [Accessed 4 June 2008]. EmploymentInvolvement.com (2005). [Internet]. http://www.employeeinvolvement.com/[Accessed 4 June 2008]. Business Involvement Advisor. (April 23, 2008). Drawing in Employees [Internet]. Accessible from: http://employeeinvolvementadvisor.blogspot.com/[Accessed 4 June 2008]. Worker Involvement Association (2006). The Employee Involvement Association [Internet]. Accessible from http://www.eianet.org/[Accessed 4 June 2008]. Gennard, John and Judge, Graham. (2005). Worker Relations. Contracted Institute of Personnel and Development. CIPD Publishing. Gifford J, Neathey F, Loukas G. (December 2005). Worker Involvement Information, Counsel and Discretion [Internet]. Report 427, Institute for Employment Studies. Accessible from http://www.employment-studies.co.uk/bars/summary.php?id=427 [Accessed 4 June 2008]. Gupta, Jatinder N. D.â and Sharma. (2004). Wise Enterprises of the 21st Century. Thought Group Incorporated. Insightlink Communications (April 2005). Businesses and Employees Making the Marriage Work: The Importance of Employee Commitment [Internet] Available from: http://www.insightlink.com/employee_commitment.html [Accessed 4 June 2008]. The Official Website of Analysys Mason Ltd. Accessible from: http://www.analysysmason.com/[Accessed 4 June 2008].

How to Use Influencer Marketing to Drive Sales

How to Use Influencer Marketing to Drive Sales Here’s a shocker â€" 70% of all millennial buyers are influenced to buy a product instead of using their own free thoughts.So… what exactly is Influencer Marketing? And how efficient is it in driving your sales up the roof?Quite a lot if we follow the current trend of shoppers.Businesses earn an average of $6.50 for every $1 spent on influencer marketing. If you aren’t utilizing influencer marketing, you’re missing out on huge profits.Don’t fret, at Cleverism we’ll demonstrate exactly the importance of using Influencer Marketing to boost your sales campaign.WHAT IS INFLUENCER MARKETING? WHAT MAKES IT THE NEXT BIG MARKETING TACTIC?Back when you were a kid when your favorite celebrity endorsed a new product on TV, you were magically drawn towards the product.Now be honest and ask yourself â€"How likely were you to buy this product if it was endorsed by someone you didn’t like? How likely were you to buy it from your favorite celebrity?The answer is obvious â€" we are all influenced by people around us whether they are non-interactable celebrities or our family and friends.We recommend products in our homes, in the gyms, in the workspace, or during a barbeque party â€" “Hey, try out this delicious teriyaki steak sauce to pair with your steak.”While all of this is predominantly done to assist our family and friends in making wiser choices, today, there is a serious wave of influencer marketing utilized in digital sales.Understanding the Scope of Influencer MarketingInfluencer marketing is all around us â€" we see people endorsing products on Instagram and Facebook every day.There are numerous YouTube channels where people review products and breakdown the pros and cons to provide valuable insight into the product you wish to buy.These social media influencers attract viewers and entertain them with humor or brighten their day through quirky videos describing the products they endorse. Highly engaged viewers became consumers of their favorite influ encers.Why?Because they form a bond with the influencer.Why Influencer Marketing is a High ROI for Businesses?A billboard set up with a product endorsement attracts anyone who strolls by the location.However, an influencer attracts their viewers to their product endorsement via digital mediums like YouTube and Podcasts. Hence, the targeted audience is extremely high when compared to standard advertising and costs much lower too.Followers of the influencer are happy to stay and watch the entire video. A billboard or an advertisement simply doesn’t attract an audience in the same interesting way.Let’s assume you’re a brand that deals with gaming peripherals. It makes sense to reach out to a gaming influencer, right? The gaming influencer could be someone who reviews games or the latest gaming gadgets. Assuming this gaming influencer has 2 million followers on YouTube. Having your product as an endorsement at the end of their video allows the influencer to endorse your product wi th his viewers. And most of the audience just so happens to be? â€" Well, gamers of course! Now that’s a smart way to target your products to the right audience utilizing influencers.You’re probably left wondering why viewers find an influencer interesting?That’s a simple one to answer.Influencers are real people. Individuals in an advertisement are hired actors with scripts.A key aspect that creates an interesting bond between influencers and their followers is ‘Simplicity’. Influencers have a heart-to-heart conversation to explain the product in detail and provide in-depth knowledge about the product that an advertising campaign simply fails.People love honesty and influencers are all about being natural and to the point. Here are 4 examples of successful Influencer marketing campaigns that have driven a high ROI for their products.1. PewDiePie Chances are you probably came across this quirky name while browsing around the internet that belongs to Swedish YouTuber â€" Fe lix Arvid.PewDiePiew has a whopping 101 million subscriber base on his YouTube account. With a combined total of over 140 million subscribers across all social media formats, he’s undoubtedly the top social media influencer that earns over $12 million every year.Yes! A millionaire. That’s how big influencer marketing is to sales marketing.Much of his videos revolve around video games and other popular culture content. PewDiePiew endorses colossal brands such as LG, Volvo, and was even said to be recruited by Disney until the deal fell through due to a controversy.If top brands have adopted to utilizing Influencer Marketing as their top choice for gaining customers, it demonstrates a working business tactic that is replacing the age-old ‘Post an Ad’ approach.2. Bigelow TeaThe name Bigelow is quite a household name with specially brewed teas that would capture the soul of anyone lucky enough to catch a whiff.But did you know that Bigelow increased its sales by 18.5% through in fluencer marketing alone?With the assistance of blogger Ashley Thurman, Bigelow began to create an influencer campaign to directly reach out to their consumers by connecting to them via Ashley’s lifestyle blogs. Ashley already had a good viewership on her Instagram and personal blog. Many of her audience were millennials.Bigelow wanted to strike a chord with the youngsters, so Ashley began to demonstrate various recipes for creating tea-based drinks on her blog and Instagram. Interested people reached out to her endorsement link and ended up on Bigelow’s website.In this way, Bigelow grew its sales by reaching out to other lifestyle bloggers to directly reach out to the young and millennial viewers.3. Mercedes BenzThe luxurious car manufacturer has utilized several micro and celebrity influencers to strike a chord with their prestigious customers.One such influencer campaign that was unique was when Mercedes got a hold of Loki, who’s known in the social media world as a wolfdog that goes on adventures with his fellow humans.Yes! You heard right â€" a pet dog drove the sales of Mercedes Benz up the roof.The VR campaign utilized Loki to embark on a chilling journey through the snowy cliffs of Colorado with his owner Kelly Lund.The campaign was heavily praised and became viral due to the bond shared by Lund and Loki while driving through the snow peaks in the cozy atmosphere of a Mercedes vehicle.The campaign proved the durability of the automobiles made by Mercedes that were capable of traversing over rough terrain through the snow-clad mountains. It also gave the viewers a sense of adventure that they could share with the wolfdog and owner on their epic journey.4. Dude PerfectWhat happens when you mix a gang of five friends in love with basketball doing trick shots on a lazy Sunday afternoon with a camcorder? You get a viral video shared by millions of people enjoying the tricks demonstrated by these talented basketball players.Skip a few years into the fu ture and the five players are professional influencers with their own TV show. They have their own merchandise store as well as various mobile apps to draw their viewership to their endorsements.The friends have over 46 million YouTube subscribers and 9 million Instagram followers to their name. Visiting their social media pages demonstrates the various products they endorse and why sports brands prefer to use them as their sales campaign.Do you still doubt the magnitude of influencer marketing with the examples above?Now that you’ve understood why influencer campaigns are so successful, it’s time to start your own campaign.Allow us at Cleverism to demonstrate how to get it done in a few simple ways.TOP INFLUENCER MARKETING STRATEGIES THAT ARE GUARANTEED TO DRIVE SALESJust because a marketing strategy works, doesn’t mean it’s a good thing to enter without a plan.Influencer marketing like other successful marketing strategies requires careful forethought before venturing into the unknown.Leave the rest to us to show you the exact science in picking the right influencer strategy for your brand. 1. Research Your InfluencersAlways choose an influencer that understands your brand and products.What we mean is choose an influencer that loves your products beforehand. To do this, perform research on all the videos or material that the influencer has previously reviewed or talked about.Grab your big yellow notepad and create a pro and con list. List down all the positives of the influencer on one side and the negatives on the other.Here’s a sample pro/con list to review an influencer.Pros+ Understands my niche + In-depth review provided + Clear vocal clarity + Relatable + Creative MarketingCons Expensive to hire Creates only 3 videos every month (requirement: 5)The following example shows that the Influencer understands the product that you require and does a full review of your product. He or she also has a positive attitude and has an extremely mindset to entertain its audience. All great points and perfect to launch your product.But wait!The 2 big cons demonstrate that their pricing structure is quite expensive and out of your budget. They also don’t seem to do more than 3 videos every month. This means you’ll either cough up the dough or negotiate to reach a common ground.Remember, once you’ve broken down the information, it’s easier to take a call if the influencer fits your requirements or not.Let’s assume you sell makeup essentials. Reaching out and collaborating with a makeup artist that reviews products for years and has a long list of followers is ideal to kickstart your publicity campaign. However, it’s ill-advised to reach out to fashion-based influencers as ‘Fashion’ is a general term and not a niche. Your product endorsement could be all over the place.2. Long-term Commitment AlwaysAre you someone that takes a trial of a product before switching over to the next brand?Well, an influencer marketing strategy should always remain long-term or it’s never worth the effort.Here’s why.The audience doesn’t relate immediately to a new product that the influencer speaks aboutTakes time with repeated endorsements for viewers to relate with the productLong-term commitments are efficient for both â€" the influencer and the brand ownerThe audience is likely to trust your product if the influencer is in collaboration for a long periodBuilds and strengthens the relationship of your product with the influencerThe long-term relationship allows the influencer to gain knowledge at marketing your product through experimentationA new product is like a blossoming romance to the influencer. There is bound to be product shyness and distance in the early days.While they perform their best to endorse your product through hot marketing trends, it takes time to connect the product with their audience.Partnering up for a long-term removes the awkwardness and the stress of coming up with a winning formula. T he influencer gets into the grove in a natural way and ends up connecting with your product in a natural manner.Long-term commitments convert into affiliate links and coupon codes personalized for the influencer to share with their audience. Something that won’t work with a short-term contract.3. Work a Unique Strategy for Your Product With Your InfluencerYes! You do have a say in how the influencer markets your product but remember the reason you are approaching the influencer in the first place. For their expertise!If you think you have a phenomenal idea to market the product, put it across and develop the concept while working with the influencer. However, If the influencer has a plan for your product, hear them out!Remember, they are expert marketers, they haven’t attained a high follower count if they didn’t know what they were doing. It’s best to trust your influencer’s strategy over your own in the event of clashing opinions.If the influencer comes off rude or negat ive, it’s best to terminate the contract before proceeding further. Your product’s success is directly proportional to the healthy relationship that you possess with your influencer.The influencer will look forward to coming up with interesting concepts if they are interested in your product. Creativity and unique marketing are something that an influencer must come up with.An excellent example comes in the form of GymShark, a fitness apparel-based brand. Noel Mack remarks “Instagram as a huge part of our success story.”, GymShark invites their influencers along with their followers to their store for an interactive session of meet and greet.The session is usually followed by selfies and fitness advice. This level of interaction caused the fans and the influencers to bond even closer and in turn, drive the sales up the roof for GymShark. According to MarketingWeek, the brand doubled their earnings in a single year with these strategies.A marketing strategy doesn’t require a complex plan but to achieve success it usually works best when working together with your influencer and both are on board with the execution. 4. Clearly Map Out Your Objectives and AudienceA general audience for your product won’t cut it. That’s like selling meat products to a vegan.It rubs people the wrong way and marketing to a general audience is extremely intrusive and unprofessional.Even if your brand deals with common household stuff like brooms and pans, it’s a good idea to market it to a target audience that is likely to make a purchase.Targeting everyone may seem like the way to go but remember â€" maximizing your sales with the right audience bumps your profits.That’s why influencer marketing is perfect for putting the spotlight on your brand to grab the eyeballs of your niche audience. But even an influencer is helpless if you don’t have objectives on the kind of marketing required.Ask yourself the following questions.Is my product targeting a luxurious range of individuals or am I most interested in giving the budget folks a good deal?Will I include discounts and coupons?Does my product come with a positive message? If yes, should the influencer include it in their presentation?Who is most likely to buy my product? â€" single mothers, young professionals, fresh graduates, retired folks, children, etc. Are my competitors using influencer marketing as well? If yes, do I copy their best practices or simply go with a brand-new concept?Is my aim to maximize sales or to generate publicity or a balance of both?Am I tracking my current ROI for all the campaigns I have launched?Are my influencers closely related to my product?Write the answers to these questions down on a piece of paper.The answers to these questions provide you with the biggest solution to your marketing puzzle â€" Perspective!Once you understand your perspective and draw conclusions, the search for your influencer narrows down. Hiring the right influencer can make or break yo ur brand.5. Don’t Chase After Influencers with a Large FollowingBefore you say another word! Hear us out.You’re probably thinking why you shouldn’t go for the cream of the crop in terms of hiring an influencer.While on paper, gunning for the most popular influencer seems to be the best choice, you haven’t fully considered the following negative aspects.A large following doesn’t necessarily mean the influencer is doing a good job in marketing a product.Going by large follower numbers is a good way for you to fall into a scam. Many fraudulent influencers buy their followers through various nefarious sources.Even if a popular influencer is a ticket to the top, ask yourself â€" How much do you think their fee is? Can you afford it? And if you could, is it worth it?The biggest influencers usually sponsor more brands and hence, their focus is diverted and most definitely not loyal to your brand.The big bad influencers may not be as easy receiving to your input and the breach in communication won’t ring a delicate tone.Another aspect to consider, if an influencer is popular and targeting a specific niche, chances are the niche is already tapped out of its potential by other well-known competitors in your field.The rule of the thumb is, leave the popular influencers for the large brands. Until your brand has matured into an organization, it’s best to stick with less popular influencers who have demonstrated their ability to market products.However, if you already have a large brand and are on the search for an influencer marketer, it’s best to match the other strategies in this article and choose a famous influencer.CONCLUSIONYou don’t want your brand to be out in the cold while the rest of the world are utilizing influencer marketing to drive their sales through the roof.Collaborating with an influencer is an effective way to get honest publicity and a loyal audience.When was the last time you bought a product that an influencer recommended? What wa s it? We’d love to read about it in the comments below.

A Different History by Sujata Bhatt - Analysis Essay

Explore the ideas in the poem A Different History by Sujata Bhatt. Sujata Bhatt reflects and explores on the ideas of ‘culture, ‘values’, human struggle, religion combined with its beliefs and acquisition of foreign or strange language. Bhatt invites the readers and takes them through the culture of India and its religious beliefs that every life respects them there. There is enough vocabulary to understand this in the poem. She also expresses her bitterness and strong emotions towards the struggle and torture borne by the people ‘here’ in the past. She wonders and ponders on the issues of ‘tongue’ and ‘language’ She shows her amazement and expresses her inability to understand how people ‘here’ learn to love the ‘strange language’ that†¦show more content†¦She brings out the picture of togetherness in animals and trees. The simile ‘disguised as snakes and monkeys’ provides us the clue to the belief of sacredness. Bhatt explains the fact that ‘sin’ doesn’t need to be a serious wrong act in ‘this culture’ but a small act can be ‘sin’. Bhatt uses three verbs that denote rudeness in behavior towards books. She uses ‘shove’ , ‘slam’, and ‘toss’ to explain how the culture ‘Here’ values knowledge. Though treating a book rudely is not an act of disrespect but an act of ‘sin’ here’; a serious connotation. Bhatt uses the word ‘sin’ three times to mean more than a wrong act in life. This throws light on the culture of ‘India’ and values observed here. Bhatt gives a hint of religious beliefs in her though not really enthusiastically to prevent the idea of negativity in her ideas. She introduces ‘Sarasvati’ to the readers of English as a ‘goddess of Arts’ – knowledge, painting and music. She conveys that the people( ‘soul’) enjoy endless freedom ‘here’ but they are bound to observe the beliefs of this culture. The line ‘You must†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..disturbing Sarasvati’ highlights the idea the freedom is in respecting one’s culture and self but not enjoying oneself which is selfishness. There is a hint of dualism in 17th and 18th lines. These lines express the value system which is an ‘obligation’ in this culture. We can understand this with the word ‘must’ in the poem. Bhatt suddenlyShow MoreRelatedThe Songs Of Freedom - Original Writing989 Words   |  4 Pagestruly become myself. Coming from the Gambia, West Africa, I’ve always struggled with identity and who I was as a person. I never truly felt a sense of belonging and always struggled with where I fit in or belong to. At home, I am viewed as slightly different from everyone else; children and even elders constantly questioned my nationality. When I speak, I was repeatedly asked â€Å"where are you from?† This question would always confuse me and I would hastily reply â€Å"I am from Gambia of course, where elseRead MoreOne Significant Change That Has Occurred in the World Between 1900 and 2005. Explain the Impact This Change Has Made on Our Lives and Why It Is an Important Change.163893 Words   |  656 PagesBrier, and Roy Rosenzweig Also in this series: Paula Hamilton and Linda Shopes, eds., Oral History and Public Memories Tiffany Ruby Patterson, Zora Neale Hurston and a History of Southern Life Lisa M. Fine, The Story of Reo Joe: Work, Kin, and Community in Autotown, U.S.A. Van Gosse and Richard Moser, eds., The World the Sixties Made: Politics and Culture in Recent America Joanne Meyerowitz, ed., History and September 11th John McMillian and Paul Buhle, eds., The New Left Revisited David M

Symptoms And Treatment Of Breast Cancer - 1377 Words

Fibrocystic Condition Fibrocystic condition, commonly referred to as fibrocystic disease, is known to be the most common lesion found within the breast tissue. In comparison with breast cancer, this lesion is often painful and can often produce multiple lesions throughout the breast tissue. The lesions are known to fluctuate in size most often around the premenstrual phase, which is also when most pain is experienced (Giuliano, 2014). Fibrocystic condition is most common in women age 30 to 50 and is rarely seen in postmenopausal women who are not receiving hormone replacement. Fibroadenoma Fibroadenoma is common in younger women and most commonly occurs within 20 years of puberty (Giuliano, 2014). These masses are typically â€Å"round†¦show more content†¦Screening Clinical breast exam. The clinical breast exam is a highly disputed topic in the medical field. Organizations such as ACOG and the American Cancer Society recommend physicians perform a clinical breast exam every three years in patients age 20 to 39 years old (Fletcher, 2013). However, there are other organizations believe there is insufficient evidence which show true benefits of such an exam. Ideally, the clinical breast exam should be performed on a patient approximately one week after there menstrual cycle, which is when the breast tissue is least engorged and lumps are more easily felt (Salzman, 2012). Patients should be supine with their arm positioned over their head. The breast tissue should be palpated in a vertical manner, with the pads of the middle three fingers, moving slowly i n small, circular motions applying different grades of pressure (Salzman, 2012). In an ideal clinical breast exam, the breast tissue as well as well as the nipple areolar complex, the axillae, the supraclavicular area, and the chest wall should be examined. Mammography. To this day, mammography remains the mainstay of screening for breast cancer. Mammograms are an x-ray picture of the breast, and

Tax Evasion and Tax Audit Free Essays

Definition of Tax Evasion: Tax evasion usually entails taxpayers deliberately misrepresenting or concealing the true state of their affairs to the tax authorities to reduce their tax liability and includes in particular dishonest tax reporting, such as declaring less income, profits or gains than actually earned or overstating deductions,. It is an illegal practice where a person, organization or corporation intentionally avoids paying his/her/its true tax liability. Examples of practices which are considered tax evasion: Knowingly not reporting income * Under-reporting income (claiming less income than you actually received from a specific source * Providing false information to the NBR about business income or expenses * Deliberately underpaying taxes owed * Substantially understating your taxes (by stating a tax amount on your return which is less than the amount owed for the income you reported). We will write a custom essay sample on Tax Evasion and Tax Audit or any similar topic only for you Order Now Tax Audit: A tax audit is an investigation into the background of tax returns submitted by an individual or business to a tax agency. While it is true that a tax audit may be called due to some perceived irregularity in one or more returns, it is also true that an audit may be done simply as part of a random sampling. Tax audit is when the IRS decides to examine your tax return a little more closely and verify that your income and deductions are accurate. Tax return is chosen for audit when something you have entered on your return is out of the ordinary. There are three main types of IRS audits: the mail audit, the office audit and the field audit. How to cite Tax Evasion and Tax Audit, Papers

SAT Literature Subject Test Terms to Know Essay Example

SAT Literature Subject Test Terms to Know Paper allegory A story with underlying symbols that really represent something else. A character can be allegorical. alliteration Repetition of a consonant sound for emphasis. allusion A reference to something or someone, usually literary. anachronism Placing a person or object in an inappropriate historical situation. It can be deliberate or unintentional. analogy Comparing something to something else. anecdote A short narrative, story, or tale. antagonist The major character opposing the protagonist. Usually the villain. anthropomorphism Assigning human attributes, such as emotions or physical characteristics, to nonhuman things. Often used for attributing human characteristics to animals. Similar to personification, but usually is applied to animals, while personification is applied to all types of things. argument A summary or short statement of the plot or subject of a literary work. diction The authors choice of word and sentence structure, taking into account correctness, clearness, and effectiveness. Typically, there are four levels: formal, informal, colloquial, and slang. elegy A mournful and melancholy poem or song, usually to pay tribute to a deceased person. emphasis Special forcefulness of expression that gives importance to something singled out. fable A story that has a moral, usually involving animals as the main characters. figurative language Language characterized by figures of speech such as metaphors and similes as well as elaborate expression through imagery. hyperbole A deliberate exaggeration. imagery An authors use of descriptive and figurative language used to create a picture in the readers minds eye. indirect dialogue Language that communicates what was expressed in the dialogue, without using a direct quotation. irony An expression of meaning that is opposite of the literal meaning. meaning Something that one wishes to convey, especially by language. metaphor A comparison like a simile, without the use of like or as. Its a little subtler. Its important to note, however, that in literary criticism, the word metaphor is frequently used when, strictly speaking, the term simile applies. meter The rhythm of a poem. The most common is iambic. narrative A literary representation of an event or a storythe text itself. onomatopoeia A word intended to simulate the actual sound of the thing or action it describes. oxymoron A phrase in which the words are contradictory. paean An expression of joyful praise. parable A story that has a moral. paradox This is a phrase that appears to be contradictory but actually contains some basic truth that resolves the apparent contradiction. parallelism The repetition of sounds, meanings, or structures to create a certain style. parody A literary work in which the style of an author is imitated for comic effect or ridicule. pastoral A work that deals with the lives of people, especially shepherds, in the country or in nature (as opposed to people in a city). pathos Something that evokes a feeling of pity or sympathy. personification Assigning human attributes to something nonhuman. perspective The viewpoint from which the narrator or character sees things. point of view The vantage point from which a story is presented to a reader. protagonist The main character, usually the hero. rhyme scheme The way that a poems rhymes are arranged. satire Ridicule of a subject, usually as a social criticism. simile A comparison of two things using the words like or as. stanza The divisions in a poem, like a paragraph to prose. structure The framework of a work of literature; the organization or overall design; often provides clues to character and action. style The authors unique manner of expression; the authors voice. syntax The ordering of words into meaningful patterns such as phrases, clauses, and sentences; poets often manipulate syntax, changing traditional word order in an attempt to draw attention to particular words or phrases. theme The central meaning or dominant idea in a literary work; theme provides a unifying point around which the plot, characters, setting, point of view, symbols, and other elements of a work are organized. tone Style or manner of expression.